By Pablo Escobedo
@pabloescobedo on Twitter
Getting to be nominated to be the best band in Europe for MTV last year was arguably a twist of fate for the rock band Yoga Fire.
Alis, bassist, recalls that before entering to the world of the guitars and drums the band was a hip-hop quartet called Klovner i Kamp. "One day we had an invitation for a tribute to rock legend in Norway. We thought it was best tribute to him like a rock band, but none of us had done it before, so it sounded horrible", says Yoga Fire bassist (www.yogafire.no).
From that presentation, four years passed. "When we started, we played punk because it was all we could do. We had to play three-chord songs, then the boys improved in their instruments and we could do something more sophisticated", says Alis.
Yoga Fire last year won the award for best artist in their country, Norway, and were nominated for best band in the Old Continent. However, there is a long way to achieve worldwide fame. "Over the past four years we had to pay for our videos and records. Just this summer we could make some money, but for the past, we can say it was a hobby", says the musician.
Singing in Norwegian can also mean a barrier on their way to the global popularity, but they feel that otherwise, their songs would not be the same. "We were the first rap group in singing Norwegian and I think that was part of our success. With the rock we made songs in English but we felt that we expressed to us as we wanted and returned to Norway. We believe that is good in our country, but we may never be worldwide famous".
Alis describes his band with influences of White Stripes, Queens of the Stone Age and Turbonegro. "But while we are in a rock band, also continue to hear hip hop", he adds.
Due to its origin of hip hop and quirky presentations, the press came to pigeonhole into a false group. However, the award and the nomination at the MTV Europe Music Awards gave them credibility. "It was very important to us because journalists thought they were doing as a joke, but things changed", says Alis.
Currently the group is recording its next album and planning a tour of Europe and the United States. "Do not try to be arrogant or act as super stars. We feel that we are a group of people who do what to have fun", he conclude Alis.
This article was published in the newspaper El Economista.
miércoles 1 de septiembre de 2010
martes 31 de agosto de 2010
The COP16, vital in addressing the water issue
By Pablo Escobedo
@pabloescobedo on Twitter
Last year was Denmark. Bare agreements and more doubts were in the air in the press that gave coverage to the COP15 in Copenhagen. The Convention on Climate Change did not get the arrangements in gas emissions that would have celebrated, among other things. In Cancun, priority seems to be the water.
"This year will be very important for water. I think the issue is being addressed because it is so essential to the matter of climate change which we live", says Vidal Garza Cantu, director of the FEMSA Foundation.
The Convention on Climate Change United Nations will take place from November 29 to December 10 in Cancun, so as the host country, Mexico is expected to have interesting proposals.
"I expect a lot of discussion around the theme of water and wait for the coming year there is more awareness and more organizations to join, because the issue affects us all", said the manager of the Mexican company.
Despite the crisis, no budget change
Being such an important year in Mexico on ecological, the FEMSA Foundation activities were not affected by budget. Despite the crisis, from 2009 to 2010 was an increase in money for the activities of the organization.
"We are having good results and we see it with numbers", said Vidal Garza on the issue.
This article was published in the newspaper El Economista.
@pabloescobedo on Twitter
Last year was Denmark. Bare agreements and more doubts were in the air in the press that gave coverage to the COP15 in Copenhagen. The Convention on Climate Change did not get the arrangements in gas emissions that would have celebrated, among other things. In Cancun, priority seems to be the water.
"This year will be very important for water. I think the issue is being addressed because it is so essential to the matter of climate change which we live", says Vidal Garza Cantu, director of the FEMSA Foundation.
The Convention on Climate Change United Nations will take place from November 29 to December 10 in Cancun, so as the host country, Mexico is expected to have interesting proposals.
"I expect a lot of discussion around the theme of water and wait for the coming year there is more awareness and more organizations to join, because the issue affects us all", said the manager of the Mexican company.
Despite the crisis, no budget change
Being such an important year in Mexico on ecological, the FEMSA Foundation activities were not affected by budget. Despite the crisis, from 2009 to 2010 was an increase in money for the activities of the organization.
"We are having good results and we see it with numbers", said Vidal Garza on the issue.
This article was published in the newspaper El Economista.
Facebook increases tension between Israel and Palestine
By Pablo Escobedo
@pabloescobedo on Twitter
Abergil Eden did not know the problem she was going to be when she uploaded to Facebook pictures that called the "best years of his life." In this album, it’s seen pictures of her at a side of a Palestinian prisoners, in which the seriousness is absent.
It is not the first time that social networks place a character in distress. In this case, increases tensions between nations, where tranquility is tiny and this action obviously angers Palestinians.
The Israeli army reproved the action and is expected some punishment to the woman, who did her military service in 2008.
Via guardian.co.uk
This article was published in the newspaper El Economista.
@pabloescobedo on Twitter
Abergil Eden did not know the problem she was going to be when she uploaded to Facebook pictures that called the "best years of his life." In this album, it’s seen pictures of her at a side of a Palestinian prisoners, in which the seriousness is absent.
It is not the first time that social networks place a character in distress. In this case, increases tensions between nations, where tranquility is tiny and this action obviously angers Palestinians.
The Israeli army reproved the action and is expected some punishment to the woman, who did her military service in 2008.
Via guardian.co.uk
This article was published in the newspaper El Economista.
sábado 28 de agosto de 2010
Donkeyboy, celebrities without fame in the north of the world
By Pablo Escobedo
@pabloescobedo on Twitter
Donkeyboy story of success is as simple as an idea that one day occurred to them: "We went to England to visit the offices of Warner, but we could not even enter the building. We returned to Norway and said we had contacts in England and that served to open our doors and get a contract", talked Cato Sundberg, guitarist of the group.
From the moment they released their first single, they got into the Scandinavian pop mainstream. The band A-ha took them to the O2 Arena to open their presentations to the public in London. Even thought their two singles, "Ambitions" and "Sometimes", reached the peaks of the charts, fame form them is unknown in their native Norway.
"People sometimes recognize you on the street and many go to our shows, but fame is not what we see on MTV or in America. People in Norway are colder and it is difficult that someone come closer to us and screams", says Peter Michelsen guitarist of the group from Drammen.
Their music refers to 80s pop sound in Europe. Michelsen describes their influences as bands with synthesizers, including A-Ha, Fleetwood Mac and Alphaville. They feel identified with contemporary bands such as The Killers and Phoenix.
The European, a competitive market
Being in a country of five million people not makes it easier to succeed. "There are many groups in America and England that sound in Norway, therefore we compete with music from around the world," says Peter Michelsen. "The big bands sing in English in our country, so is the most common", he said regarding his decision to sing in that language.
But it is not only a matter of language, but also of image. For their first single, Ambitions, they first made a video for the local market. Given the success, Warner decided to launch a new international video for the global market. "In the first video we decided to show things like recovering from a disease and we believe that this was a Norwegian video. When we went to Britain, they wanted a happier video for the international market”, Cato Sundberg recalled.
Social network and the world
As many bands around the world, create community social networks have found it beneficial. Donkeyboy accumulated 1.4 million views on YouTube and more than 56,000 fans on Facebook. "We have responses from different countries. People tell us they heard our songs and they are a hit on your campus or local radio", said Michelsen.
With a low profile but good music, Donkeyboy (www.donkeyboymusic.no) points to success in the pop. "We are working for periods in our second album. We believe we can do several things with this first record", concluded Kent Sundberg, lead singer of the group.
This article was published in the newspaper El Economista.
@pabloescobedo on Twitter
Donkeyboy story of success is as simple as an idea that one day occurred to them: "We went to England to visit the offices of Warner, but we could not even enter the building. We returned to Norway and said we had contacts in England and that served to open our doors and get a contract", talked Cato Sundberg, guitarist of the group.
From the moment they released their first single, they got into the Scandinavian pop mainstream. The band A-ha took them to the O2 Arena to open their presentations to the public in London. Even thought their two singles, "Ambitions" and "Sometimes", reached the peaks of the charts, fame form them is unknown in their native Norway.
"People sometimes recognize you on the street and many go to our shows, but fame is not what we see on MTV or in America. People in Norway are colder and it is difficult that someone come closer to us and screams", says Peter Michelsen guitarist of the group from Drammen.
Their music refers to 80s pop sound in Europe. Michelsen describes their influences as bands with synthesizers, including A-Ha, Fleetwood Mac and Alphaville. They feel identified with contemporary bands such as The Killers and Phoenix.
The European, a competitive market
Being in a country of five million people not makes it easier to succeed. "There are many groups in America and England that sound in Norway, therefore we compete with music from around the world," says Peter Michelsen. "The big bands sing in English in our country, so is the most common", he said regarding his decision to sing in that language.
But it is not only a matter of language, but also of image. For their first single, Ambitions, they first made a video for the local market. Given the success, Warner decided to launch a new international video for the global market. "In the first video we decided to show things like recovering from a disease and we believe that this was a Norwegian video. When we went to Britain, they wanted a happier video for the international market”, Cato Sundberg recalled.
Social network and the world
As many bands around the world, create community social networks have found it beneficial. Donkeyboy accumulated 1.4 million views on YouTube and more than 56,000 fans on Facebook. "We have responses from different countries. People tell us they heard our songs and they are a hit on your campus or local radio", said Michelsen.
With a low profile but good music, Donkeyboy (www.donkeyboymusic.no) points to success in the pop. "We are working for periods in our second album. We believe we can do several things with this first record", concluded Kent Sundberg, lead singer of the group.
This article was published in the newspaper El Economista.
jueves 26 de agosto de 2010
Need to improve the use and distribution of water
By Pablo Escobedo
@pabloescobedo on Twitter
12 months ago, water scarce in Mexico. There was talk that the fluid pipes up to twice the price of its service and the lack of it in various colonies of Mexico City. But according to Vidal Garza Cantu, director of the FEMSA Foundation, the problem is not lack of fluid, is the way the use we give it and how is distributed. "The water today is the same as it has been for hundreds of years. In Mexico, there is little water available for human use and development of the industry", said the manager.
An average Mexican citizen can consume liquid 3,900 cubic meters annually, although the difference between states is abysmal. "Mexico's challenge is to find a balance, because although in some southern states the abundance of water makes these 3,900 cubic meters 10 times, in the north, Nuevo Leon and Sonora the average of consumption is only 2,000”.
"The other big challenge is how to make the field in the agricultural sector can reduce the amount of water and have same or better results to which they have now," adds to the problem of fluid consumption.
Given this concern, they created the Water Center for Latin America and the Caribbean, which serve as partners FEMSA, the Tec of Monterrey and the Inter-American Development Bank and have programs for the sustainable use of the liquid. "We have lead the way in this activity so we put a very formal organizations. What has happened is that people come to us. After Chiapas, it approached the government of Tabasco. Conagua is also interested, said Garza Cantu about working with allies.
Some of the objectives of the Water Center is to focus efforts on the formal and informal training to meet the needs of the region's water, establish research programs on issues related to the use and management of water, and create and develop a platform to integrate information from Latin America on the liquid.
Within the watershed study program in Mexico, drawing a data collection and processing of samples taken, a journey of recognition of the same, additional monitoring of water quality in tributaries and mainstream, and finally a evaluation document and action plan for the watershed contribution.
With the emergence, it also works
Among the programs that the Centre have, is the vehicle to respond to natural disasters, which states: "Develop and implement a vehicle equipped with specialized equipment to provide drinking water and basic services to the communities that required after an emergency caused by natural disasters in order to meet the basic needs of the population and prevent disease".
This article was published in the newspaper El Economista.
@pabloescobedo on Twitter
12 months ago, water scarce in Mexico. There was talk that the fluid pipes up to twice the price of its service and the lack of it in various colonies of Mexico City. But according to Vidal Garza Cantu, director of the FEMSA Foundation, the problem is not lack of fluid, is the way the use we give it and how is distributed. "The water today is the same as it has been for hundreds of years. In Mexico, there is little water available for human use and development of the industry", said the manager.
An average Mexican citizen can consume liquid 3,900 cubic meters annually, although the difference between states is abysmal. "Mexico's challenge is to find a balance, because although in some southern states the abundance of water makes these 3,900 cubic meters 10 times, in the north, Nuevo Leon and Sonora the average of consumption is only 2,000”.
"The other big challenge is how to make the field in the agricultural sector can reduce the amount of water and have same or better results to which they have now," adds to the problem of fluid consumption.
Given this concern, they created the Water Center for Latin America and the Caribbean, which serve as partners FEMSA, the Tec of Monterrey and the Inter-American Development Bank and have programs for the sustainable use of the liquid. "We have lead the way in this activity so we put a very formal organizations. What has happened is that people come to us. After Chiapas, it approached the government of Tabasco. Conagua is also interested, said Garza Cantu about working with allies.
Some of the objectives of the Water Center is to focus efforts on the formal and informal training to meet the needs of the region's water, establish research programs on issues related to the use and management of water, and create and develop a platform to integrate information from Latin America on the liquid.
Within the watershed study program in Mexico, drawing a data collection and processing of samples taken, a journey of recognition of the same, additional monitoring of water quality in tributaries and mainstream, and finally a evaluation document and action plan for the watershed contribution.
With the emergence, it also works
Among the programs that the Centre have, is the vehicle to respond to natural disasters, which states: "Develop and implement a vehicle equipped with specialized equipment to provide drinking water and basic services to the communities that required after an emergency caused by natural disasters in order to meet the basic needs of the population and prevent disease".
This article was published in the newspaper El Economista.
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